According to a Wall Street Journal article, spurious sales tactics that kick a book to the top of the Bestseller List are orchestrated by a marketing firm in California. Just pay them a few thousands of dollars and they will pull off a scheme that hoodwinks the public into believing that your book has achieved the status of a No #1 Bestseller.
http://online.wsj.com/news/articles/SB10001424127887323864304578316143623600544#printMode
And WSJ is not their only accuser. Check out:
Seth Godin's Blog
World Magazine
The Examiner
from Seattle's The Stranger
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